Development Features – The Profano Company Record

By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep the interlocking bricks inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden gadgets. It had not been before the following 12 months that they begun using a new plastic-injection rounds machine to produce plastic bricks, which in the near future gave all of them an advantage above their competition in the thriving post-war market.

In 49, they launched producing the bricks with studs built in to enable them to hole together. This is a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the arrival of what is known for the reason that the “stud and joining system”, which usually ensures that almost every Lego stone fits with any other packet. These two vital iterations will be why Profano sets produced 40 years before still interlock seamlessly with those built today.

Through the years, Lego has kept its finger for the pulse of pop customs by joining up with big-name franchises such as Star Wars and Harry Potter. They have also appreciated the community of adults that happen to be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a array of sets such as Back to the Upcoming DeLorean time machine and a set of feminine Nasa researchers.

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